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Comparison

DoneHat and its alternatives for AI visibility

Profound, Peec AI, Otterly.AI, Scrunch and Semrush all track how AI answers mention brands. Below, each is described only from its own public pages, alphabetically and without a ranking. DoneHat fits small B2B SaaS teams and agencies that want before/after proof checks with confidence intervals on self-serve plans from $19 a month.

Written by DoneHat, a vendor in this category. Each tool is described only from its own public pages, cited below.

Alphabetical, not ranked

What each tool says it does

  • Otterly.AI

    • Tracks brand mentions and website citations across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot and Claude.[1]
    • Includes AI prompt research, a content audit with crawlability checks and content briefs, and GEO recommendations.[1]
    • Lite is listed at $29/month with 15 search prompts, four engines (ChatGPT, Google AI Overviews, Perplexity, MS Copilot), daily tracking and unlimited team members; Claude, Google AI Mode and Gemini are add-ons.[2]
    • Standard adds API and MCP access; Enterprise is custom, starting from 1,000 search prompts. A free trial is offered.[2]
    Read DoneHat vs Otterly.AI

  • Peec AI

    • Tracks visibility, position and sentiment on AI search platforms, running each prompt once every 24 hours on every selected model.[3]
    • Connects to reporting through a Google Looker Studio connector, a REST API and MCP.[3]
    • Plans are listed by prompt count — Starter (50), Pro (150), Advanced (350) — with Enterprise tracking up to 13 LLM models.[4]
    Read DoneHat vs Peec AI

  • Profound

    • Tracks brand visibility, sentiment and citations across answer engines, with Prompt Volumes demand data and Agent Analytics for AI crawlers and AI traffic.[5]
    • Agents research, write and publish AEO-optimized content with human-in-the-loop checkpoints.[5]
    • Lists a free Trial (ChatGPT, Gemini and Google AI Overviews) and a custom-priced Enterprise plan with up to 9 answer engines and SSO/SAML + SOC 2 compliance.[6]
    Read DoneHat vs Profound

  • Scrunch

    • Monitors prompt results and citations and tracks brand performance over time; Agent Pages deliver an AI-optimized version of a website to AI agents at the edge, with no change for humans.[7]
    • Lists SOC2 Type II, role-based access, and SAML & OAuth SSO.[7]
    • Core is listed at $250/mo with 125 unique prompts, 5 site audits a month and 4 LLMs (ChatGPT, Perplexity, Google AIO, Copilot), with a 7-day free trial. Enterprise expands to 9 LLMs, including Claude, Gemini, Meta AI, Google AI Mode and Grok.[8]

  • Semrush

    • Measures how often a brand is mentioned across AI platforms, how AI describes it, and which prompts trigger mentions and citations, alongside Semrush’s SEO tools.[9]
    • Includes AI search health audits, competitor benchmarking, AI-Cited Media and white-label reporting.[9]
    • Starter (SEO + AI Search) was shown to us at €190 a month with 50 prompts tracked daily; a Free plan and a 7-day free trial are listed.[10]
    Read DoneHat vs Semrush

Choose DoneHat

When DoneHat is the better fit

  • You want self-serve plans with published prices: a free snapshot, then Solo at $19, Scaler at $79 or Agency Lite at $199 per month.
  • You need to show whether a published change moved AI answers. Proof checks compare before and after samples with 95% Wilson intervals, and a public verified-lift receipt is only possible when the after-interval sits above the before-interval.
  • You want uncertainty in plain view: counts of usable answers, confidence intervals, and failed engine calls kept out of the denominator instead of counted as “not mentioned”.
  • You want an evidence-guarded judge: claimed mentions are checked against the answer text and sources, and unsupported ones are discarded.
  • You want drafted fixes delivered where your team already works — WordPress, Webflow or Shopify drafts, GitHub pull requests, Linear issues — and nothing published without review.

If you need enterprise controls, more engines, prompt-volume data or content agents at scale, the tools above describe those capabilities on their own pages.

Sources

How we compared

Facts about these tools come from their public pages, listed here with the date we read them. Tell us at contact@donehat.com if something is out of date.

  1. [1]Otterly.AI — home page — https://otterly.ai/ (accessed 28 Sep 2026)
  2. [2]Otterly.AI — pricing page — https://otterly.ai/pricing (accessed 28 Sep 2026)
  3. [3]Peec AI — home page — https://peec.ai/ (accessed 28 Sep 2026)
  4. [4]Peec AI — pricing page — https://peec.ai/pricing (accessed 28 Sep 2026)
  5. [5]Profound — features page — https://www.tryprofound.com/features (accessed 28 Sep 2026)
  6. [6]Profound — pricing page — https://www.tryprofound.com/pricing (accessed 28 Sep 2026)
  7. [7]Scrunch — home page — https://scrunch.com/ (accessed 28 Sep 2026)
  8. [8]Scrunch — pricing page — https://scrunch.com/pricing (accessed 28 Sep 2026)
  9. [9]Semrush — AI visibility features page — https://www.semrush.com/features/ai-visibility/ (accessed 29 Sep 2026)
  10. [10]Semrush — pricing page — https://www.semrush.com/pricing/ (accessed 29 Sep 2026)

Facts about DoneHat come from our pricing page, our methodology and the product itself.

FAQ

AI visibility tools: common questions

What are the alternatives to DoneHat?

Tools that also track how AI answers mention brands include Otterly.AI, Peec AI, Profound, Scrunch and Semrush. Each is described on this page only from its own public pages, accessed 28 and 29 Sep 2026.

Which of these tools publish prices?

Otterly.AI lists Lite at $29/month and Scrunch lists Core at $250/mo. Semrush showed us Starter (SEO + AI Search) at €190 a month. Profound lists a free Trial and a custom-priced Enterprise plan. Our saved copy of Peec AI’s pricing page showed plan names and prompt counts but no prices. DoneHat lists Solo at $19, Scaler at $79 and Agency Lite at $199 per month.

Which tools track Google AI Mode?

According to their public pages: Otterly.AI (as an add-on on Lite), Peec AI, Profound (on Enterprise) and Scrunch (on Enterprise). The Semrush pages we read name ChatGPT and AI Overviews but do not list every platform. DoneHat implements Google AI Mode alongside ChatGPT, Perplexity Sonar, Claude, Gemini and Google AI Overviews.

Where does DoneHat fit?

DoneHat is built for small B2B SaaS teams and agencies that need to show the evidence behind an AI visibility change: counts of usable answers with 95% Wilson intervals, proof checks that compare before and after samples, and reviewed fix drafts.

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