DoneHat vs Otterly.AI
Pick Otterly.AI if you want daily tracking across up to seven AI search engines, prompt research, content audits and GEO recommendations, from $29/month for 15 prompts. Pick DoneHat if you are a small B2B SaaS team or agency that wants a free plan, self-serve plans from $19 a month, and before/after proof checks with confidence intervals.
Written by DoneHat, a vendor in this category. Facts about Otterly.AI come only from its public pages, cited below.
At a glance
DoneHat and Otterly.AI side by side
| DoneHat | Otterly.AI | |
|---|---|---|
| What it measures | Whether AI answers to your buyer questions mention your brand, reported as counts such as “9 of 15 usable answers” with a 95% Wilson interval. Answer text and cited sources are kept as evidence. | Brand mentions, brand coverage and domain citations in a Brand Report benchmarked against competitors, plus brand sentiment and a Brand Visibility Index.[3] |
| Engines tracked | Six are implemented: ChatGPT, Perplexity Sonar, Claude, Gemini, Google AI Overviews and Google AI Mode. Free and Solo include two; Scaler and Agency Lite include up to three. | Seven: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude.[3] |
| How answers are collected | Provider APIs for ChatGPT, Perplexity Sonar, Claude and Gemini; a search-results data provider for Google AI Overviews and AI Mode. Questions are repeated where the plan allows, and failed calls are left out of every rate. | Otterly.AI says it analyzes AI search platforms directly, not only LLM output, and aims for neutral monitoring, so results can differ from a personalized manual search.[1] |
| How changes are checked | A proof check reruns comparable questions after you record a published change and compares the before and after samples with 95% Wilson intervals. Results can be inconclusive, and the report says so. Scaler includes 2 proof checks a month; Agency Lite includes 6. | Every domain and URL cited in AI answers is checked daily, with link-position changes tracked over time, alongside brand mention and visibility tracking.[3] |
| Where fixes are delivered | Drafts for review in WordPress, Webflow or Shopify; GitHub pull requests; Linear issues; alerts in Slack, Microsoft Teams or Discord. | Crawlability checks, content audits and prioritized GEO recommendations; data out through CSV exports, a Google Looker Studio connector, a public API and an MCP server.[3] |
| Pricing entry point | Free snapshot; Solo $19, Scaler $79 and Agency Lite $199 per month; Enterprise is custom-priced. | Lite $29/month (15 search prompts), Standard $189/month (100), Premium $489/month (400) and custom Enterprise from 1,000 prompts, with a free trial. Lite tracks four engines; Claude, Google AI Mode and Gemini are add-ons.[2] |
| Built for | Small B2B SaaS teams and agencies that need to show the evidence behind an AI visibility change. | In Otterly.AI’s words, Lite is “for solo marketers, and small teams”.[2] |
Choose Otterly.AI
When Otterly.AI is the better fit
- You want Microsoft Copilot tracked alongside ChatGPT, Google AI Overviews and Perplexity on the entry plan, with unlimited team members and daily tracking.[2]
- You track many markets: Otterly.AI says it monitors 65+ countries and languages.[3]
- You want prompt research built in: prompts found from your keywords, brand name or URL, and a Query Fan-out tool for ChatGPT, Google AI Mode and Google AI Overviews.[3]
- You want to see which AI crawlers and AI agents engage with your site through Agent Analytics.[3]
- You want ad tracking: ChatGPT Ads and Shopping appearances and Google Ads inserted in AI Overviews.[3]
- You run an agency: Workspaces separate client brands in one subscription, and Agency Partners get more prompts on Standard and Premium.[2]
Choose DoneHat
When DoneHat is the better fit
- You want self-serve plans with published prices: a free snapshot, then Solo at $19, Scaler at $79 or Agency Lite at $199 per month.
- You need to show whether a published change moved AI answers. Proof checks compare before and after samples with 95% Wilson intervals, and a public verified-lift receipt is only possible when the after-interval sits above the before-interval.
- You want uncertainty in plain view: counts of usable answers, confidence intervals, and failed engine calls kept out of the denominator instead of counted as “not mentioned”.
- You want an evidence-guarded judge: claimed mentions are checked against the answer text and sources, and unsupported ones are discarded.
- You want drafted fixes delivered where your team already works — WordPress, Webflow or Shopify drafts, GitHub pull requests, Linear issues — and nothing published without review.
Sources
How we compared
Facts about Otterly.AI come from its public pages, listed here with the date we read them. Tell us at contact@donehat.com if something is out of date.
- [1]Otterly.AI — home page — https://otterly.ai/ (accessed 28 Sep 2026)
- [2]Otterly.AI — pricing page — https://otterly.ai/pricing (accessed 28 Sep 2026)
- [3]Otterly.AI — features page — https://otterly.ai/features/ (accessed 29 Sep 2026)
Facts about DoneHat come from our pricing page, our methodology and the product itself.
FAQ
DoneHat and Otterly.AI: common questions
Is DoneHat an alternative to Otterly.AI?
For some teams. Both track how AI answers mention a brand. Otterly.AI’s public pages emphasize daily tracking across seven engines, prompt research, content audits and GEO recommendations. DoneHat is built for small B2B SaaS teams and agencies that want a free plan, self-serve pricing and before/after proof checks with confidence intervals.
Which AI engines do Otterly.AI and DoneHat track?
Otterly.AI’s features page lists ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude; on Lite, Claude, Google AI Mode and Gemini are add-ons. DoneHat implements ChatGPT, Perplexity Sonar, Claude, Gemini, Google AI Overviews and Google AI Mode.
How much do Otterly.AI and DoneHat cost?
Otterly.AI lists Lite at $29/month, Standard at $189/month, Premium at $489/month and a custom Enterprise plan, with a free trial. DoneHat has a free plan, Solo at $19, Scaler at $79 and Agency Lite at $199 per month, and custom Enterprise pricing.
How does each tool check whether a change worked?
Otterly.AI tracks mentions and citations daily and shows changes over time. DoneHat runs a proof check: it reruns comparable questions after you record a published change and compares the before and after samples with 95% Wilson intervals, reporting inconclusive results as inconclusive.
Does either tool recommend fixes?
Otterly.AI offers crawlability checks, content audits, content briefs and GEO recommendations. DoneHat drafts fixes for review — in WordPress, Webflow or Shopify, as GitHub pull requests or Linear issues — and does not publish without your approval.
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