DoneHat vs Profound
Pick Profound if you are an enterprise team that wants prompt-volume data, AI crawler and traffic analytics, content agents and up to nine answer engines. Pick DoneHat if you are a small B2B SaaS team or agency that wants self-serve plans from $19 a month and before/after proof checks with confidence intervals.
Written by DoneHat, a vendor in this category. Facts about Profound come only from its public pages, cited below.
At a glance
DoneHat and Profound side by side
| DoneHat | Profound | |
|---|---|---|
| What it measures | Whether AI answers to your buyer questions mention your brand, reported as counts such as “9 of 15 usable answers” with a 95% Wilson interval. Answer text and cited sources are kept as evidence. | Brand visibility, sentiment and citations across answer engines, with share of voice, visibility scores and competitive benchmarking; also prompt volumes, AI crawler activity and AI traffic.[1] |
| Engines tracked | Six are implemented: ChatGPT, Perplexity Sonar, Claude, Gemini, Google AI Overviews and Google AI Mode. Free and Solo include two; Scaler and Agency Lite include up to three. | Trial: ChatGPT, Gemini and Google AI Overviews. Enterprise: up to 9 answer engines, with capability for Perplexity, Google AI Mode, Microsoft Copilot, DeepSeek, Anthropic Claude and Exa Search.[2] |
| How answers are collected | Provider APIs for ChatGPT, Perplexity Sonar, Claude and Gemini; a search-results data provider for Google AI Overviews and AI Mode. Questions are repeated where the plan allows, and failed calls are left out of every rate. | Profound states that it draws insights directly from the consumer experience, not API outputs.[1] |
| How changes are checked | A proof check reruns comparable questions after you record a published change and compares the before and after samples with 95% Wilson intervals. Results can be inconclusive, and the report says so. Scaler includes 2 proof checks a month; Agency Lite includes 6. | Ongoing daily tracking on Enterprise. The Trial runs 50 prompts daily for 7 days, from a recommended prompt set that cannot be customized.[2] |
| Where fixes are delivered | Drafts for review in WordPress, Webflow or Shopify; GitHub pull requests; Linear issues; alerts in Slack, Microsoft Teams or Discord. | Agents research, write and publish AEO-optimized content, with pre-built templates, a drag-and-drop agent builder and human-in-the-loop checkpoints.[1] |
| Pricing entry point | Free snapshot; Solo $19, Scaler $79 and Agency Lite $199 per month; Enterprise is custom-priced. | A free Trial with limited AI Marketer credits, and a custom-priced Enterprise plan. Both include unlimited seats.[2] |
| Built for | Small B2B SaaS teams and agencies that need to show the evidence behind an AI visibility change. | In Profound’s words, Enterprise is “for companies operationalizing AI Search insights and running marketing agents at scale”.[2] |
Choose Profound
When Profound is the better fit
- You need enterprise controls on day one: Profound lists SOC 2 Type II, single sign-on with SAML and OIDC, role-based access control and automated daily backups.[1]
- You want more engines than DoneHat runs: Profound’s Enterprise plan tracks up to 9 answer engines, including Microsoft Copilot, DeepSeek and Exa Search.[2]
- You want demand data before choosing prompts: Profound’s Prompt Volumes dataset is described as drawn from 1.3B+ real user conversations, with content gap analysis and week-over-week trend tracking.[1]
- You want AI crawler monitoring and AI traffic attribution from server logs — Profound names Cloudflare, AWS and Vercel — with no JavaScript to install.[1]
- You want content agents at scale: pre-built templates, a drag-and-drop agent builder, and output that can be published with human-in-the-loop checkpoints.[1]
- You sell products and want to monitor how they appear in ChatGPT Shopping.[1]
- You prefer answers observed in the consumer experience: Profound states it draws insights from the consumer experience, not API outputs.[1]
Choose DoneHat
When DoneHat is the better fit
- You want self-serve plans with published prices: a free snapshot, then Solo at $19, Scaler at $79 or Agency Lite at $199 per month.
- You need to show whether a published change moved AI answers. Proof checks compare before and after samples with 95% Wilson intervals, and a public verified-lift receipt is only possible when the after-interval sits above the before-interval.
- You want uncertainty in plain view: counts of usable answers, confidence intervals, and failed engine calls kept out of the denominator instead of counted as “not mentioned”.
- You want an evidence-guarded judge: claimed mentions are checked against the answer text and sources, and unsupported ones are discarded.
- You want drafted fixes delivered where your team already works — WordPress, Webflow or Shopify drafts, GitHub pull requests, Linear issues — and nothing published without review.
Sources
How we compared
Facts about Profound come from its public pages, listed here with the date we read them. Tell us at contact@donehat.com if something is out of date.
- [1]Profound — features page — https://www.tryprofound.com/features (accessed 28 Sep 2026)
- [2]Profound — pricing page — https://www.tryprofound.com/pricing (accessed 28 Sep 2026)
Facts about DoneHat come from our pricing page, our methodology and the product itself.
FAQ
DoneHat and Profound: common questions
Is DoneHat an alternative to Profound?
For some teams. Both measure how AI answers mention a brand. Profound’s public pages emphasize enterprise scale, prompt-volume data, crawler analytics and content agents. DoneHat is built for small B2B SaaS teams and agencies that want self-serve pricing and before/after proof checks with confidence intervals.
Which AI engines do Profound and DoneHat track?
Profound’s pricing page lists ChatGPT, Gemini and Google AI Overviews on the Trial, and up to 9 answer engines on Enterprise, including Perplexity, Google AI Mode, Microsoft Copilot, DeepSeek, Anthropic Claude and Exa Search. DoneHat implements ChatGPT, Perplexity Sonar, Claude, Gemini, Google AI Overviews and Google AI Mode.
How much do Profound and DoneHat cost?
Profound’s pricing page lists a free Trial (50 prompts run daily for 7 days) and a custom-priced Enterprise plan. DoneHat has a free snapshot, Solo at $19, Scaler at $79 and Agency Lite at $199 per month, and custom Enterprise pricing.
How does each tool check whether a change worked?
Profound describes ongoing daily tracking of visibility, citations and sentiment on Enterprise. DoneHat runs a proof check: it reruns comparable questions after you record a published change and compares the before and after samples with 95% Wilson intervals, reporting inconclusive results as inconclusive.
Does either tool publish content for me?
Profound’s Agents can publish AEO-optimized content, with human-in-the-loop checkpoints. DoneHat creates drafts for review — in WordPress, Webflow or Shopify, as GitHub pull requests or Linear issues — and does not publish without your approval.
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