DoneHat vs Semrush AI Visibility
Pick Semrush if you already run SEO in Semrush and want AI visibility, prompt tracking, AI search health audits and white-label reporting in the same platform; its AI search plans start at €190 a month. Pick DoneHat if you are a small team or agency that wants self-serve plans from $19 a month and before/after proof checks with confidence intervals.
Written by DoneHat, a vendor in this category. Facts about Semrush AI Visibility come only from its public pages, cited below.
At a glance
DoneHat and Semrush AI Visibility side by side
| DoneHat | Semrush AI Visibility | |
|---|---|---|
| What it measures | Whether AI answers to your buyer questions mention your brand, reported as counts such as “9 of 15 usable answers” with a 95% Wilson interval. Answer text and cited sources are kept as evidence. | How often a brand appears in AI-generated answers across platforms, regions and topics; share of voice over time; how AI platforms describe the brand, including sentiment; and which prompts trigger mentions and citations.[1] |
| Engines tracked | Six are implemented: ChatGPT, Perplexity Sonar, Claude, Gemini, Google AI Overviews and Google AI Mode. Free and Solo include two; Scaler and Agency Lite include up to three. | The page names ChatGPT and AI Overviews and refers to “other LLMs”; the pages we read do not list every platform tracked. Enterprise AI Optimization is described as covering more models.[1] |
| How answers are collected | Provider APIs for ChatGPT, Perplexity Sonar, Claude and Gemini; a search-results data provider for Google AI Overviews and AI Mode. Questions are repeated where the plan allows, and failed calls are left out of every rate. | Prompts are tracked daily on the paid plans: Starter lists 50 prompts to track daily, Pro+ 100 and Advanced 200. Enterprise offers daily or weekly tracking.[2] |
| How changes are checked | A proof check reruns comparable questions after you record a published change and compares the before and after samples with 95% Wilson intervals. Results can be inconclusive, and the report says so. Scaler includes 2 proof checks a month; Agency Lite includes 6. | Share of voice in AI answers is monitored over time, and automated reports track AI visibility and traffic impact with daily, weekly and monthly data refreshes.[1] |
| Where fixes are delivered | Drafts for review in WordPress, Webflow or Shopify; GitHub pull requests; Linear issues; alerts in Slack, Microsoft Teams or Discord. | AI search health audits flag technical issues and give a prioritized checklist of fixes; AI-Cited Media shows which outlets LLMs cite most, for pitching; reports can be white-labeled and emailed automatically.[1] |
| Pricing entry point | Free snapshot; Solo $19, Scaler $79 and Agency Lite $199 per month; Enterprise is custom-priced. | Shown to us in euros: Starter (SEO + AI Search) €190 a month, or €158.40 billed annually; Pro+ €286; Advanced €526; Enterprise custom. A Free plan and a 7-day free trial are listed.[2] |
| Built for | Small B2B SaaS teams and agencies that need to show the evidence behind an AI visibility change. | In Semrush’s words, Starter is “for small teams and agencies growing across organic search and AI”.[2] |
Choose Semrush AI Visibility
When Semrush AI Visibility is the better fit
- You already use Semrush for SEO and want AI visibility and SEO measured in one platform, without switching tools.[1]
- You need agency-style reporting: white-label reports, automated email reports, shareable exports and ready-to-present competitor benchmarks.[1]
- You want to pitch the outlets LLMs cite most, using AI-Cited Media.[1]
- You want an AI search health audit that checks whether AI bots can access your content and prioritizes technical fixes.[1]
- You need data access: MCP access from Starter and API data integration on Advanced; Enterprise lists SSO, team governance and audit logs.[2]
Choose DoneHat
When DoneHat is the better fit
- You want self-serve plans with published prices: a free snapshot, then Solo at $19, Scaler at $79 or Agency Lite at $199 per month.
- You need to show whether a published change moved AI answers. Proof checks compare before and after samples with 95% Wilson intervals, and a public verified-lift receipt is only possible when the after-interval sits above the before-interval.
- You want uncertainty in plain view: counts of usable answers, confidence intervals, and failed engine calls kept out of the denominator instead of counted as “not mentioned”.
- You want an evidence-guarded judge: claimed mentions are checked against the answer text and sources, and unsupported ones are discarded.
- You want drafted fixes delivered where your team already works — WordPress, Webflow or Shopify drafts, GitHub pull requests, Linear issues — and nothing published without review.
Sources
How we compared
Facts about Semrush AI Visibility come from its public pages, listed here with the date we read them. Tell us at contact@donehat.com if something is out of date.
- [1]Semrush — AI visibility features page — https://www.semrush.com/features/ai-visibility/ (accessed 29 Sep 2026)
- [2]Semrush — pricing page — https://www.semrush.com/pricing/ (accessed 29 Sep 2026)
Facts about DoneHat come from our pricing page, our methodology and the product itself.
FAQ
DoneHat and Semrush AI Visibility: common questions
Is DoneHat an alternative to Semrush’s AI visibility toolkit?
For some teams. Semrush’s public pages present AI visibility as part of a broader SEO platform, with prompt tracking, sentiment, AI search health audits and white-label reporting. DoneHat is a standalone tool for small teams and agencies that want self-serve pricing and before/after proof checks with confidence intervals.
Which AI engines do Semrush and DoneHat track?
Semrush’s AI visibility page names ChatGPT and AI Overviews and refers to other LLMs; the pages we read do not list every platform. DoneHat implements ChatGPT, Perplexity Sonar, Claude, Gemini, Google AI Overviews and Google AI Mode.
How much do Semrush and DoneHat cost?
Semrush’s pricing page, shown to us in euros, lists Starter (SEO + AI Search) at €190 a month, Pro+ at €286 and Advanced at €526, plus a Free plan, a 7-day free trial and custom Enterprise pricing. DoneHat has a free plan, Solo at $19, Scaler at $79 and Agency Lite at $199 per month, and custom Enterprise pricing.
Does Semrush have a free AI visibility option?
Semrush lists a Free plan for trying out the platform and a free AI Visibility Checker among its free tools. DoneHat has a free plan and a free AI visibility checker that shows the answers, sources and confidence interval behind each rate.
How does each tool check whether a change worked?
Semrush monitors share of voice in AI answers over time and offers automated reports. DoneHat runs a proof check: it reruns comparable questions after you record a published change and compares the before and after samples with 95% Wilson intervals, reporting inconclusive results as inconclusive.
See the evidence for your own brand
Run a free audit to see which buyer questions mention you, the answers behind each count, and the uncertainty on every rate.
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