AI visibility tools for beginners under €50 a month
An honest look at entry-level AI visibility tools — Otterly.AI, Peec AI, Semrush and DoneHat — described from their own public pages, with the dates we read them and when you do not need a tool at all.
Short answer
- Listed entry prices under €50 a month: Otterly.AI Lite at $29/month and DoneHat Solo at $19 a month. DoneHat and Semrush also list free plans.
- Semrush’s plans that list AI visibility prompt tracking start above €50, and our saved copy of Peec AI’s pricing page showed no prices.
- If you only need a first read, the manual method costs nothing: 20–50 buyer questions, three trials per engine and a spreadsheet.
Technical figure
Monitoring loop
Monitoring turns repeated answer checks into a stable rhythm for detecting gaps and proving fixes.
How we put this list together
DoneHat wrote this page, and DoneHat is one of the tools on it, so read it with that in mind. Every statement about another company comes from that company’s own public pages, footnoted to the page and the date we read it. Facts about DoneHat come from our pricing page, our methodology and the product itself.
The other tools are listed alphabetically, not ranked. Prices are quoted as each page showed them to us, in the currency shown; we have not converted currencies, and plans change, so check each vendor’s page before you buy.
When you don't need a tool yet
If you have never looked at AI answers for your category, start by hand. Write 20–50 questions your buyers ask, ask each engine every question three times, and record mentions, citations, competitors, sources and how the category is described. It costs an afternoon and tells you whether there is a problem worth paying to track.
Remember what a tool can and cannot do. Tools measure and diagnose; the work that changes answers is content, accessibility, authority and sources. A cheap tool with a clear plan beats an expensive one nobody acts on.
What a beginner needs from a tool
Look for the engines your buyers use, questions you can write yourself rather than only generated ones, repeated sampling or a regular tracking schedule, the answer text and sources kept as evidence, the competitors named in each answer, and a monthly price you can keep paying for a year.
Be wary of a single score with no counts behind it. Ask how many answers a number is based on and what happens when an engine fails to answer.
Otterly.AI
What Otterly.AI’s own pages say:
- Lite is listed at $29/month for 15 search prompts, with daily tracking and unlimited team members, and is described as “for solo marketers, and small teams”.[2]
- Lite tracks four engines — ChatGPT, Google AI Overviews, Perplexity and MS Copilot — with Claude, Google AI Mode and Gemini offered as add-ons.[2]
- The next plan, Standard, is listed at $189/month for 100 search prompts and adds API and MCP access.[2]
- A free trial is offered, and the home page says no credit card is needed.[1]
- Features include AI prompt research, crawlability checks, content audits and GEO recommendations, and the features page says it tracks seven AI search engines and 65+ countries and languages.[3]
Peec AI
What Peec AI’s own pages say:
- Starter is described as “for SEO and content managers getting started with AI Search visibility”, with 50 prompts, a choice of 3 models, unlimited users and daily tracking.[5]
- Our saved copy of the pricing page showed plan names and prompt counts but no prices, so we cannot say whether a plan falls under €50; check the page directly.[5]
- Each prompt is run once every 24 hours on every AI model you have selected, and a free trial is offered.[4]
- Reporting connects through a Google Looker Studio connector, a REST API and MCP.[4]
Semrush AI visibility
What Semrush’s own pages say:
- A Free plan is listed at $0 “for trying out the platform”, with 1 demo project, 10 reports per day and no credit card required, and a 7-day free trial is offered.[7]
- The lowest plan that lists AI visibility prompt tracking, Starter, was shown to us at €190 a month, or €158.40 a month billed annually, with 50 prompts tracked daily — above €50.[7]
- The AI visibility features cover how often a brand is mentioned across AI platforms, sentiment, prompt research, AI search health audits and competitor benchmarking, alongside Semrush’s SEO tools. The site also lists a free AI Visibility Checker among its free tools.[6]
Where DoneHat fits
DoneHat’s free plan covers one website, up to 20 buyer questions and five evidence snapshots a month, with no card. Solo is $19 a month for one brand, 25 buyer questions, weekly evidence reruns and a 60-day history. Free and Solo include two answer engines.
Reports show counts of usable answers with 95% Wilson intervals, keep the answer text and sources behind each mention, and leave failed engine calls out of every rate. Proof checks, which compare before and after samples, start on Scaler at $79 a month, which is above this budget.
How to choose
If you want daily tracking of a small prompt set across several engines at a listed low price, compare Otterly.AI’s Lite plan with DoneHat’s Solo plan and check which engines each includes at that price.
If your team already runs SEO in Semrush, its Free plan and 7-day trial let you see its AI visibility features before deciding whether a paid plan is worth it.
If you want a free first read that shows the answers, the sources and the uncertainty on each rate, run DoneHat’s free checker or the manual method, then decide whether ongoing tracking is worth paying for.
Common questions
Is there a free AI visibility tool?
Yes. DoneHat has a free plan and a free AI visibility checker, and Semrush lists a Free plan and a free AI Visibility Checker. You can also check by hand with a spreadsheet at no cost.
Which AI visibility tools cost less than €50 a month?
From the pages we read, Otterly.AI lists Lite at $29/month and DoneHat lists Solo at $19 a month. Semrush’s plans with AI visibility prompt tracking start above €50, and our saved copy of Peec AI’s pricing page showed no prices.
Do I need a tool to improve AI visibility?
Not to start. A tool helps you measure and diagnose; the improvement comes from content, accessibility, authority and sources. Check by hand first and add a tool when the manual work becomes the bottleneck.